Insights
Field notes. Sourced, not guessed.
How Google really decides who gets the call, written from Google's own documentation and what we see in real accounts.
Google Maps · Oct 15, 2026 · 7 min read
How Google decides who gets the map
Google publishes the three things that drive local ranking. Most owners only work on one of them.
Read- 02Google Ads · 8 min readWhere Google Ads budgets quietly leakMost wasted spend is not dramatic. It hides in two settings and one report almost nobody reads.
- 03Local Services Ads · 7 min readHow Local Services Ads are ranked, in Google's own wordsThere is a lot of folklore about LSA ranking. Here is what Google's help center actually says, and what it means day to day.
- 04AI search · 6 min readAI Overviews and the local business: what actually changesGoogle's AI answers do not need a special trick. They need the same fundamentals, done more carefully.
